Basic marketing :
Perreault, William D.
Basic marketing : - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 1 CD ROM (4 3/4 in.)
McCarthy's name appears first on the earlier edition.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
Marketing
658.8
Basic marketing : - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 1 CD ROM (4 3/4 in.)
McCarthy's name appears first on the earlier edition.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
Marketing
658.8