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Basic marketing management /

Dalrymple, Douglas J.

Basic marketing management / - 2nd ed. - New York : Wiley, c2000. - xiii, 341 p. : ill. ;

ISBN: 0471353922 (acidfree paper)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 DAL

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Basic marketing management /

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