Marketing Principles & Perspectives (Record no. 2338)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072461282 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BEA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | William O.Bearden |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Principles & Perspectives |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Mcgraw Hill |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 20/10/2015 | 658.8 BEA | 003485 | Books |