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Understanding customers /

By: Contributor(s): Material type: TextTextSeries: Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: vi, 312 p. : illISBN:
  • 0750623225
Subject(s): DDC classification:
  • 658.812 RIC
Online resources:
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Ichemc Library General Stacks Non-fiction 658.812 RIC (Browse shelf(Opens below)) Available 002420
Total holds: 0

Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.

"Published on behalf of the Chartered Institute of Marketing."

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