TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
AU  - Pearson,David J.
TI  - Strategic marketing management
T2  - The Marketing series
SN  - 0750603291 :
U1  - 658.8/02 WIL 
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published in association with the Chartered Institute of Marketing."
ER  -