TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Marketing research in a marketing environment
SN  - 0256105170
U1  - 658.83 DIL 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing research
ER  -