TY  - BOOK
AU  - William D.Perreault,Jr
TI  - Application in Basic Marketing
T2  - Popular Business Press 
SN  - 9780072864717
U1  - 658.8 PER 
PY  - 2005///
CY  - New York
PB  - Mc Graw Hill
KW  - Marketing
ER  -