TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management :the millennium edition
SN  - 8120316096 (paperback)
U1  - 658.8 KOT 
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall India
KW  - management
KW  - marketing
UR  - http://www.amazon.com/exec/obidos/ASIN/8120316096/chopaconline-20
ER  -