TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management :planning,implementataion and control
T2  - The Marketing series
SN  - 075062244X (pbk.)
U1  - 658.802 WIL 
PY  - 1997///
CY  - Oxford, England
PB  - Butterworth-Heinemann
KW  - Marketing
ER  -