000 00531cam a2200181 a 4500
020 _a0750603291 :
082 0 0 _a658.8/02 WIL
100 1 _aWilson, R. M. S.
245 1 0 _aStrategic marketing management :
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1992.
300 _axx, 644 p. :
_bill. ;
490 1 _aThe Marketing series
500 _a"Published in association with the Chartered Institute of Marketing."
650 0 _aMarketing
700 1 _aGilligan, Colin.
700 1 _aPearson, David J.
942 _cBK
999 _c1574
_d1574