000 00497cam a2200169 a 4500
020 _a0750632852
082 0 0 _a658.8 PIE
100 1 _aPiercy, Nigel.
245 1 0 _aMarket-led strategic change :
250 _a2nd ed.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1997.
300 _axiv, 665 p. :
_bill. ;
490 1 _aThe marketing series. Professional development
650 0 _aMarketing
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html
942 _cBK
999 _c2228
_d2228