000			00531cam a22001814a 4500
020			_a0072525231 (alk. paper : hbk.)
020			_a9780072947038 (hbk.)
082	0	0	_a658.8
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing :
250			_a15th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axli, 793 [22] p. : _bcol. ill. ; _e1 CD ROM (4 3/4 in.)
500			_aMcCarthy's name appears first on the earlier edition.
650		0	_aMarketing
700	1		_aMcCarthy, E. Jerome
942			_cBK
999			_c2340 _d2340