000			01542nam a2200193 a 4500
020			_a075061563X (paperback)
020			_a9780750615631 (paperback)
082			_a659.2 JEF
100	1		_aJefkins, Frank.
245	1	0	_aPublic relations techniques, second edition /
250			_a2nd ed.
260			_aLondon _bButterworth-Heinemann, _c1994.
300			_a465 p. ;
520			_aThis second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations. As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers. Covers the two CAM Diploma PR papers and includes past exam papers Definitive guide to public relations management Revised to include references to changes in the 1990's.
650			_aManagement
650			_apublic relations
856	4	0	_uhttp://www.amazon.com/exec/obidos/ASIN/075061563X/chopaconline-20
942			_cBK
999			_c406 _d406