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Strategic marketing management :

Wilson, R. M. S.

Strategic marketing management : - Oxford ; Boston : Butterworth-Heinemann, 1992. - xx, 644 p. : ill. ; - The Marketing series .

"Published in association with the Chartered Institute of Marketing."

ISBN: 0750603291 :

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/02 WIL

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Strategic marketing management :

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