Strategic marketing management : (Record no. 1574)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00531cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750603291 : |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 WIL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wilson, R. M. S. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 644 p. : |
| Other physical details | ill. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Marketing series |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with the Chartered Institute of Marketing." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pearson, David J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Ichemc Library | Ichemc Library | General Stacks | 15/07/2015 | 658.8/02 WIL | 002433 | Books |