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Strategic marketing management :planning,implementataion and control

Wilson, R. M. S.

Strategic marketing management :planning,implementataion and control - 2nd ed. - Oxford, England : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; - The Marketing series .

ISBN: 075062244X (pbk.)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 WIL

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Strategic marketing management :planning,implementataion and control

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