Strategic marketing management :planning,implementataion and control (Record no. 2328)
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000 -LEADER | |
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fixed length control field | 00474nam a22001695a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 075062244X (pbk.) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 WIL |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Wilson, R. M. S. |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing management :planning,implementataion and control |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Oxford, England : |
Name of publisher | Butterworth-Heinemann, |
Year of publication | 1997. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xx, 827 p. : |
Other physical details | ill. ; |
490 1# - SERIES STATEMENT | |
Series statement | The Marketing series |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gilligan, Colin. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Non-fiction | Ichemc Library | Ichemc Library | General Stacks | 20/10/2015 | 658.802 WIL | 002630 | Books |